International Retention and Member Engagement Manager, Basic-Fit Europe Active Board Member, Ethics and Strategy Committee Member WIFA Global Ambassador

Jennifer Halsall is a C’Merican (you read that right- a North American Hybrid) who, after living 10 years in the Netherlands is officially Dutch. She is the international retention manager for Basic-Fit by day and is a Europe Active board member for many of the hours in between. Twentyish years ago, she started her career as one of the (then) few female personal trainers and was able to turn her passion into a career by leading two of the Canadian market’s largest personal training departments (Bally Total Fitness and GoodLife Fitness before convincing Basic-Fit CEO René Moos to make his best hiring decision ever in 2011. Since then, Halsall led the Product Team at HealthCity and Basic-Fit before setting her sights on member retention two years ago. In her spare time, (what’s that?) she passionately contributes to the growth of our sector. She is a Europe Active board member, international ambassador for WIFA (Women in Fitness Association), co-creator of the WIFA WOMEN tor Leadership program, a CEN work group member for our branch’s Health and Safety Standard and Basic-Fit Headquarter’s Workout Cheerleader. She derives her energy by fulfilling her purpose: Connecting us with our strength and magic so that there’s no such thing as impossible.