Frank van de Ven is Vice President, International Sales at Life Fitness where he oversees both the EMEA and APAC regions. Van de Ven is responsible for driving continued growth across EMEA and APAC, in addition to leading a team of over 400 employees and more than 50 distributors. In his 24 years at Life Fitness, van de Ven has served in various leadership roles in general management, sales and marketing.