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avatar for Bill McBride

Bill McBride

President & CEO-Active Wellness
President & CEO, BMC3 –Bill McBride Consulting, Coaching & Club Management Co-Founder
Bill is a  health club industry veteran with over  25 years of experience leading and managing all aspects of commercial health clubs, medical fitness centers, residential, community, multi-tenant, and corporate fitness sites. He co-founded  Active  Wellness,  LLC and owns a  health club consultancy -BMC3. Bill has served as  Chairman of the  InternationalHealth,  Racquet  & Sportsclub  Association  (IHRSA)  Board of  Directors,  President of the  Mid-Atlantic  Club  Management  Association  (MACMA), and served on the Industry  Advisory  Board for the  American  Council of  Exercise  (ACE). He is actively engaged as an author on industry education,  serves on several fitness-related technology company Advisory Boards, serves on the Medical Wellness  Association  (MWA) as a  Faculty  Member and The Medical Fitness  Network  (MFN)  Advisory  Boards.  Bill also served as a contributing editor for  ACSM’s  Health/Fitness Facility  Standards  &  Guidelines, 5th Edition.  Bill consults  & speaks regularly on industry topics throughout the world.

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  • Filter By Date Future of Fitness - Club Industry Nov 16 -18, 2020
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  • Healthcare Integration
  • Industry Development
  • Keynote Presentation
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  • Personal Training
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  • Retention
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