Future of Fitness - Club Industry

Three club operators share with the Central and South American club market insights that they’ve gained from dealing with the COVID-19 pandemic as a lesson on what to expect moving forward.

*This session will be in Spanish

One of the biggest concerns for people upon returning to clubs after the COVID-19 shutdowns was cleanliness, and as COVID-19 cases rise again, cleanliness will continue to be a concern. In fact, the fitness industry likely will forever need to show how it has “cleaned up.” What technologies will club operators need to ensure are a regular part of their operations moving forward? And how do they market these technologies to members so their minds are put at ease? 

There’s no such thing as a strictly brick-and-mortar club or studio. To be successful, club operators will need to become a hybrid of in-person and online. Find out how these facility operators are making hybrid businesses work for them, why hybridization is an opportunity and where this will take the industry. 

The importance of wellness has never been clearer. Companies not traditionally in the fitness business saw the relevance early and entered the market several years ago. With the COVID-19 pandemic, more companies from outside the industry are making their presence known. The growth of their often virtual footprint in the space can feel threatening to some brick-and-mortar club operators. Are these players truly competitors, or is there an opportunity for clubs and studios in using their services to keep members engaged? Find out what operators in the fitness space have to say on the topic.