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Monday, November 16
 

8:00am EST

David Stalker Keynote: Power Is Local: Influencing Government Strategies
Big Pharma’s deep pockets have bought it the ear of politicians, thus influencing legislation to its favor. But exercise is medicine, and politicians need to understand how essential health clubs are to preventing chronic conditions. The health club industry can affect government strategies. The key is to focus on the local level. Find out why the future of the industry depends on you getting political. Discover the groups you need to woo and how best to woo them, the points you need to make and how to make them in a way that ensures politicians understand the essential role this industry plays in the health of the communities that these politicians represent.

Speakers
avatar for David Stalker

David Stalker

CEO of Myzone EMEA and former CEO of UKactive, President of Europeactive
David Stalker is president of Europeactive and former CEO of UKactive. Currently, he is the CEO of Myzone EMEA. He has held numerous top-level executive roles in the health and fitness industry, including group brands and marketing director at Leisure Connection PLC, managing director... Read More →


Monday November 16, 2020 8:00am - 8:25am EST

8:25am EST

Latest Trends in Fitness in Latin America (This session will be conducted in Spanish)
Obtenga información sobre las tendencias a seguir en América Latina del consultor de la industria y ejecutivo de clubes de salud de larga data, Rodrigo Echeguren Gomez. (Esta sesión se llevará a cabo en español.)

Get insights into the trends to watch in Latin America from industry consultant and long-time health club executive Rodrigo Echeguren Gomez. (This session will be conducted in Spanish.)



Speakers
avatar for Rodrigo Echeguren Gómez

Rodrigo Echeguren Gómez

Director, Sport Op
Rodrigo Echeguren Gómez graduated with a degree in hotel management. He has more than 15 years of experience in the fitness industry where he has been in charge, among other things, of leading operation, infrastructure, expansion and development, client service and strategic planning... Read More →


Monday November 16, 2020 8:25am - 8:50am EST

8:25am EST

How Clubs Can Help Those Suffering Long-Term COVID-19 Health Effects
Of the individuals diagnosed with COVID-19, 99 to 99.5 percent will survive, according to Johns Hopkins University, but some of them will deal with long-term health effects that can include cardiovascular disease, stroke and neurological dysfunction. They will require rehabilitation, support and guidance best provided by the infrastructure and professionals in the health club industry. We simply need to make sure we have the specific knowledge to work with COVID-19 health complexities.

So where do we start? This session will outline the realities of COVID-19 and how to take the first steps toward establishing a solution for the people in your community. We’ll also widen this debate and discuss real ways we can broaden our reach and attract other specific populations, such as those living with cancer. This is our opportunity to welcome a wider population into our facilities and restate our position as a sector, and leaders in the global campaign of health improvement.

Speakers
avatar for Mel Spooner

Mel Spooner

Managing Director, CAWS
After graduating from Loughborough University with a Management Sciences degree and a PR Week Award, and with the intention of carving herself a path in PR and internal communications, Mel’s career evolved instead in commercial and operational functions in the sports and fitness... Read More →
avatar for Dr. Colin Robinson

Dr. Colin Robinson

Education Director, CAWS
Dr. Colin Robertson has been involved in human performance and sport science his entire professional career. He has worked in every aspect of Strength and Conditioning from rugby to wrestling to wheelchair basketball, and countless sports in between; at national and international... Read More →


Monday November 16, 2020 8:25am - 8:50am EST

8:50am EST

How Private Equity Views the Fitness Industry Today
Private equity has been high on the health club market for several years, but with the shutdown of clubs due to the COVID-19 pandemic and the growth of at-home fitness, is the health club market still attractive to investors? How must the industry position itself to keep investors interested? 

Speakers
avatar for Peter Moore

Peter Moore

Managing Partner and D.A., Integrity Square
Since founding ISQ in 2010, the firm has played an active advisory role in 100+ mergers & acquisitions, private placement and advisory assignments across North America, Europe and Asia. He and his team have also invested in passionate entrepreneurs at Switch Playground, HigherDOSE... Read More →


Monday November 16, 2020 8:50am - 9:15am EST

8:50am EST

European Clubs Offer Insights to Latin America on Challenges from the COVID-19 Pandemic (This session will be conducted in Spanish)
Three club operators share with the Central and South American club market insights that they’ve gained from dealing with the COVID-19 pandemic as a lesson on what to expect moving forward.

*This session will be in Spanish

Moderators
avatar for Guille Velez

Guille Velez

Co-founder, Director and Editor, Mercado Fitness
Co-founder, Director and Editor of Mercado Fitness. Organizer of conferences and exhibitions in the gym industry. Moderator of the Latin American Gymnasium Forum at IHRSA. Author of the IHRSA LatinAmerican Market Report (2011 and 2017). Entrepreneur, consultant, trainer and international... Read More →

Speakers
avatar for Angelo Desidera

Angelo Desidera

Owner, Lanciani Il Club
Owner of Lanciani Il Club. Owner of AD Consulting Group. Fibo Italian Ambassador of Reed Exhibitions. Member of Board of Directors of EuropeActive. Consultant of Heitz System. Consultant of GO fit.
avatar for Pedro Ruiz

Pedro Ruiz

Co-Founder of Personal20, Co-Founder of Vivafit
Co-Founder of Vivafit. Co-Founder of Personal20. President of the audit committee of Portugal Active. Vice President of Associação Portuguesa de Franchising.
avatar for José Antonio Sevilla

José Antonio Sevilla

Founding Partner and General Director, AltaFit Gym
Jose Sevilla is the founding partner and general director of Altafit.  Altafit is the largest chain of gyms in Spain.  the brand embraces the goal of being more than a gym, offering a high-quality service at a fair price.  He holds a BSc in physical activity and sports, and a masters... Read More →


Monday November 16, 2020 8:50am - 9:15am EST

9:15am EST

Coming Clean: The Technology That Must Forever Be a Part of Your Operations
One of the biggest concerns for people upon returning to clubs after the COVID-19 shutdowns was cleanliness, and as COVID-19 cases rise again, cleanliness will continue to be a concern. In fact, the fitness industry likely will forever need to show how it has “cleaned up.” What technologies will club operators need to ensure are a regular part of their operations moving forward? And how do they market these technologies to members so their minds are put at ease? 

Moderators
avatar for Matthew Januszek

Matthew Januszek

Co-founder, Escape Fitness
From garage gym to global brand leader, Matthew Januszek is one of the fitness industry’s leading entrepreneurs.Builder of multiple successful businesses in the UK, Germany, Poland and the United States, Januszek now sits on the board as a director of three companies.He is the co-founder... Read More →

Speakers
avatar for Brian O'Leary

Brian O'Leary

President, Fit-Air
Brian O’Leary is president of FitAir LLC. He has 30 years of fitness industry experience including owning and managing his own health club as well as in sales and leadership roles at several of the largest technology and software companies in the space. He also has provided consulting... Read More →
avatar for Sharon Staves Browning

Sharon Staves Browning

Director of Operations and Management Services, Fitness Formula Clubs
Sharon Staves Browning is a native of Connecticut who now resides in Chicago. Browning received her BA from Central Connecticut University. Holding certifications through ACE, NSPF, AHA, ASHI and NASM, her enthusiasm for fitness and passion for problem solving have taken her from... Read More →
avatar for Marco Fiorini

Marco Fiorini

Interim General Manager, Cincinnati Sports Club
Marco Fiorini graduated from Thomas More College in 2013 with a degree in Business Administration and immediately took a position at the Cincinnati Sports Club as the Risk Management Director. In June of 2015, he was promoted to the Operations Manager and in 2017 received his Six... Read More →
avatar for Kate Golden

Kate Golden

Director of Health and Wellness, Newtown Athletic Club; Horsham Athletic Club
Kate Golden is the director of health and wellness operations for the Newtown Athletic Club (NAC) and Horsham Athletic Club. She worked in the human resource field for 8 years before joining the fitness industry. She currently oversees the Horsham Athletic Club and wellness operations... Read More →


Monday November 16, 2020 9:15am - 10:00am EST

9:15am EST

Virtual Fitness: Why a Hybrid Model Is a Must for Your Club’s Survival - Panel
There’s no such thing as a strictly brick-and-mortar club or studio. To be successful, club operators will need to become a hybrid of in-person and online. Find out how these facility operators are making hybrid businesses work for them, why hybridization is an opportunity and where this will take the industry. 

Moderators
avatar for Adam Zeitsiff

Adam Zeitsiff

President & CEO, Intelivideo, Inc.
Adam Zeitsiff, president and CEO of Intelivideo Inc., is a visionary global executive with 25 years of successful leadership in technology and multi-unit business environments. He thrives on helping companies accelerate growth through his extensive capabilities in... Read More →

Speakers
avatar for Jennifer Halsall

Jennifer Halsall

Basic-Fit, International Retention and Member Engagement Manager
International Retention and Member Engagement Manager, Basic-Fit Europe Active Board Member, Ethics and Strategy Committee Member WIFA Global AmbassadorJennifer Halsall is a C’Merican (you read that right- a North American Hybrid) who, after living 10 years in the Netherlands is... Read More →
avatar for Riz Sunny

Riz Sunny

CEO, My Bollywood Body, Muscle Mecca Gyms
Riz (Sunny) has been a fitness trainer since 2004 and has more than 150,000 sessions under his belt making him one of CANADA'S most experienced and Influential trainers. Riz has a strong following of 5.5 MILLION+ across social media platforms and has been featured in hundreds of publications... Read More →
avatar for Julio Salado

Julio Salado

Founder, Fitness Foundry
Julio Salado, a native of Boston, is the founder of Fitnessfoundry.net, a leading online resource for health and wellness. For over a decade, Salado has guided countless individuals from all levels of fitness to achieve their body-sculpting and personal training goals. His unique... Read More →
avatar for Mike Hansen

Mike Hansen

Managing Partner, Endorphinz
Mike Hansen is the Managing Partner of Endorphinz, a fully integrated fitness streaming agency. Mike is a 20yr fitness industry change agent and has led dozens of strategies and digital transformations ranging from the creation of new club brands such as BKBX to developing the fitness... Read More →


Monday November 16, 2020 9:15am - 10:00am EST

10:00am EST

Building Your Brand and Reputation with Marketing and Social Media
Today, it’s more important than ever to ensure your brand’s reputation is above reproach as members and potential members find their ways through your doors, perhaps a bit worried about their safety. Find out how to use social media and other marketing avenues to allay their fears and communicate that your facility is a safe and welcoming necessity for their health.    



Speakers
avatar for David Steel

David Steel

Chief Viral Officer, Sneeze.it
David Steel is the founder of Sneeze It, a division of The Steel Method, where he serves as chief viral officer and helps his clients boost their marketing efforts and online presence. Steel educates companies on how to attract prospects, build a lead pipeline and convert those leads... Read More →


Monday November 16, 2020 10:00am - 10:30am EST

10:00am EST

Retention in the Time of COVID-19
While things seem to be constantly changing, some things remain the same. In this session, Paul Bedford, the Retention Guru, will give an overview of the top 10 factors that we have shown have a significant impact on retention and which one to focus on right now. 

Speakers
avatar for Paul Bedford

Paul Bedford

Retention Guru
Paul has been working in the fitness industry for more than two decades. Has presented more than 150 international presentations in 31 different countries. 17 times for IHRSA. Paul currently divides his time between conducting research in the area of retention, attrition and customer... Read More →


Monday November 16, 2020 10:00am - 10:30am EST

10:30am EST

COVID-19 Lessons Learned
The COVID-19 pandemic has necessitated a lot of changes in business operations. The industry has made some mistakes, but mostly, the industry has pivoted and implemented changes. What has the industry learned during the past seven months? Hear from two large global franchise club operators, a YMCA director and a studio operator.  
 


Moderators
avatar for Chris Clawson

Chris Clawson

CEO, Life Fitness
Chris Clawson is the CEO of Life Fitness, the global leader in commercial fitness equipment and game tables and furnishings. Clawson rejoined Life Fitness in 2019 to lead the company, following its acquisition by KPS Capital Partners. Most recently, he was Chairman of the Sports and... Read More →

Speakers
avatar for Martin Seibold

Martin Seibold

CEO, LifeFit Group
Martin is an industry veteran with 20+ years of senior roles across Germany, Benelux, Asia and Australia. In recent years he led an up-market repositioning of Fitness First in the UK and Germany by (i) investing in people and simplifying processes, (ii) modernizing the fitness product... Read More →
avatar for Todd Magazine

Todd Magazine

CEO, Blink Fitness
Todd is the Chief Executive Officer of Blink Fitness, a wholly-owned subsidiary and sister company of Equinox, Soul Cycle, Pure Yoga and Equinox Hotels. Since joining the business in 2012, Todd has helped grow Blink from four locations to over 100 nationwide.Todd was the architect... Read More →
avatar for Cheryl McCarver

Cheryl McCarver

Executive Director, Cooper Street YMCA
Cheryl is a wellness executive and community leader with more than 20 years of experience in strategic planning, operations management, and program delivery. She excels at leading start-up organizations and managing large programs with evidence-based practices.Cheryl’s passion and... Read More →
avatar for Brent Gallagher

Brent Gallagher

co-founder and CEO, Avenu Fitness
Brent Gallagher has built a brand measuring the quality of life one can live, not just their biceps and waistlines. He invests time coaching high performing leaders and challenging fitness businesses to come to blows with the status quo by redefining what’s possible for the communities... Read More →


Monday November 16, 2020 10:30am - 11:15am EST

11:15am EST

Retention Quick Hits
Three retention experts share insights on how retention efforts are changing and how the fitness industry needs to adapt.  

Speakers
avatar for Chris Stevenson

Chris Stevenson

Founder, Stevenson Consulting
Chris Stevenson - former Power Ranger stuntman - is the founder of Stevenson Consulting, a fullserviceconsulting firm based in Westlake Village, California. Chris’s current focus is to helpbusinesses and entrepreneurs of all types maximize potential. His expertise stems from his... Read More →
avatar for Justin Tamsett

Justin Tamsett

Managing Director, Active Management
A 32-year industry veteran, JT does what he loves – educating and helping people do their jobs better! He facilitates REX Roundtables in the US and Australia, consults with independents, boutiques, virtual and franchise businesses. He is the owner of the world’s #1 podcast: The... Read More →
avatar for Jenny Hymer

Jenny Hymer

VP of Customer Experience, MXM
Jenny Hymer is VP of Customer Success with MXM, Medallia’s partner to the fitness industry. MXM specializes solely on operationalizing member experience management through world-class technology, methodology and club operations experience. Jenny brings years of experience in club... Read More →


Monday November 16, 2020 11:15am - 11:50am EST

11:15am EST

Technology Quick Hits
Three tech experts share insights on how technology is changing the fitness industry.

Technology Quick Hits Part 1: The Technology Landscape
Description: What are the best-practices for launching a compelling and engaging connected fitness offering? How can you successfully unite your facility with the home-gym ecosystem to enhance member connection and increase retention? Jeff Esswein and Eddie Tock will discuss why connected fitness is no longer optional for today's facilities and how to ensure yours is successful.


Speakers
avatar for Jeff Esswein

Jeff Esswein

Vice President of Strategic Accounts and Digital Content, Freemotion
Jeff Esswein brings a uniquely diverse and extensive wealth of experience to any discussion within the fitness industry, especially surrounding fitness and technology. Currently, the Vice President of Strategic Accounts and Digital Content with Freemotion Fitness, Jeff has also built... Read More →
avatar for Jeff Van Dixhorn

Jeff Van Dixhorn

Chief Revenue Officer, Club Automation, CSI Spectrum and Motionsoft
Jeff VanDixhorn has over 20 years of experience in the club industry. He purchased his first club in 1995 and in eight years grew the organization to include multi-purpose facilities in Illinois, Indiana and Wisconsin. In 2007, Jeff founded Club Automation, a club management system... Read More →
avatar for Mike Rucker

Mike Rucker

Chief Digital Officer, Active Wellness
Dr. Mike Rucker is the Chief Digital Officer for Active Wellness. In 2016, he was named a Top 50 health influencer and, that same year, completed a Ph.D. in organizational psychology focusing on effective wellness strategies. Dr. Rucker's book The Fun Habit, a book offering a practical... Read More →


Monday November 16, 2020 11:15am - 11:50am EST

11:50am EST

What Leadership Looks Like in a Time of Crisis
Challenging times test the mettle of leaders. Discuss how you prepare for a crisis and how you communicate effectively with your staff while instilling confidence. Leading and Managing during uncertainty is most critical for on-going success and business optimization, especially during these times. Get insights from these leaders who have a track record of success and leading through crisis.

Moderators
avatar for Bill McBride

Bill McBride

President & CEO, BMC3 –Bill McBride Consulting, Coaching & Club Management Co-Founder, President & CEO-Active Wellness
Bill is a  health club industry veteran with over  25 years of experience leading and managing all aspects of commercial health clubs, medical fitness centers, residential, community, multi-tenant, and corporate fitness sites. He co-founded  Active  Wellness,  LLC and owns a... Read More →

Speakers
avatar for Frank Ancharski

Frank Ancharski

COO, American Family Fitness
Frank Ancharski’s vast array of experience spans over 30 years including three start-up companies in the club, non-profit and medical fitness side of the industry as a general manager, area director, vice president, CEO and owner. He is currently chief operating officer of American... Read More →
avatar for Greta Wagner

Greta Wagner

SVP- Chelsea Piers Management, Executive Director/EVP - Chelsea Piers Connecticut
Greta Wagner is an executive team member of Chelsea Piers, a premier sports and entertainment complex that opened in 1995 with locations in New York City and Stamford, CT. In June 2018 Chelsea Piers Fitness opened in Brooklyn, NY to expand the “fitness brand” business model.Wagner... Read More →
avatar for Laurie Smith

Laurie Smith

Senior Vice President, VillaSport Athletic Club and Spa
Laurie has served as the Senior Vice President for VillaSport since June 2011 and is responsible for the operational and financial performance of seven large resort-style multipurpose clubs in CA, OR, CO and TX. She also assists in the development process for new clubs and leads a... Read More →


Monday November 16, 2020 11:50am - 12:40pm EST

11:50am EST

Apple, Facebook, Tonal and Mirror: Friends or Foes to the Fitness Industry?
The importance of wellness has never been clearer. Companies not traditionally in the fitness business saw the relevance early and entered the market several years ago. With the COVID-19 pandemic, more companies from outside the industry are making their presence known. The growth of their often virtual footprint in the space can feel threatening to some brick-and-mortar club operators. Are these players truly competitors, or is there an opportunity for clubs and studios in using their services to keep members engaged? Find out what operators in the fitness space have to say on the topic.

Moderators
avatar for Michelle Blakely

Michelle Blakely

Founder, See Jake and Jane Train
Training Powerful Fitness Professionals to be Brilliant Business People. For over 15 years, Michelle fulfilled her passion for perfecting business solutions at her own personal training company. She was twice named Chicago’s best personal trainer by the Chicago Reader. Now, Michelle... Read More →

Speakers
avatar for Rob Lander

Rob Lander

Founder, Fisikal
Rob has over 20 years of experience in the health and fitness industry, as a former personal trainer who built a successful business of 50 sessions per week. Rob has also spent many years as an international presenter lecturing on “Technology in the fitness industry”.Rob was the... Read More →
avatar for Ryan Simat

Ryan Simat

Senior Vice President of Sales, Echelon Fitness Multimedia
Ryan Simat, the senior vice president of sales at Echelon Fitness Multimedia, manages North American commercial and specialty consumer product sales. Simat is a leader in the organization’s revenue growth, product development, corporate partnerships and strategic direction. Instrumental... Read More →
avatar for Julia Sutton

Julia Sutton

President and Co-Founder, Exhale
Julia Sutton, the president and co-founder of Exhale, a wellbeing destination with locations all across the United States, offering award-winning boutique fitness classes and spa therapies curated to help people meet their health goals. A veteran of the fitness, spa, and wellness... Read More →


Monday November 16, 2020 11:50am - 12:40pm EST

12:40pm EST

Zoom Q&A: What Leadership Looks Like in a Time of Crisis
Bill McBride, CEO of Active Wellness and the moderator of the panel on Leadership in a Time of Crisis, will answer your leadership questions in this interactive Zoom call.  

Speakers
avatar for Greta Wagner

Greta Wagner

SVP- Chelsea Piers Management, Executive Director/EVP - Chelsea Piers Connecticut
Greta Wagner is an executive team member of Chelsea Piers, a premier sports and entertainment complex that opened in 1995 with locations in New York City and Stamford, CT. In June 2018 Chelsea Piers Fitness opened in Brooklyn, NY to expand the “fitness brand” business model.Wagner... Read More →
avatar for Laurie Smith

Laurie Smith

Senior Vice President, VillaSport Athletic Club and Spa
Laurie has served as the Senior Vice President for VillaSport since June 2011 and is responsible for the operational and financial performance of seven large resort-style multipurpose clubs in CA, OR, CO and TX. She also assists in the development process for new clubs and leads a... Read More →
avatar for Bill McBride

Bill McBride

President & CEO, BMC3 –Bill McBride Consulting, Coaching & Club Management Co-Founder, President & CEO-Active Wellness
Bill is a  health club industry veteran with over  25 years of experience leading and managing all aspects of commercial health clubs, medical fitness centers, residential, community, multi-tenant, and corporate fitness sites. He co-founded  Active  Wellness,  LLC and owns a... Read More →


Monday November 16, 2020 12:40pm - 1:15pm EST

12:40pm EST

Marketing Takeaways: Five Perspectives on Marketing Today
Marketing has changed since COVID-19. Find out what these club operators are doing to market their facilities in these challenging times, the response they’ve received and how you can adapt their ideas for your facility.

Speakers
avatar for Allison Rand

Allison Rand

Communications, Vida Fitness
Allison Rand has over 15 years of experience in marketing and content creation. Allison oversees marketing, public relations, and community relations for the six VIDA Fitness clubs located in Washington, DC and Ballston, VA and SweatBox studios, Aura spa, Bang Salon, and Penthouse... Read More →
avatar for Merikay Marzoni

Merikay Marzoni

Communications, Fitness Formula Club
Merikay Marzoni is the director of marketing and public relations at Fitness Formula Clubs. She leads the development and delivery of a fully-integrated marketing strategy for FFC and its 11+ Chicagoland locations. Merikay has over 20 years of experience in marketing across the home... Read More →
avatar for Maria Morton

Maria Morton

Club Automation
Maria Morton is the Brand Optimization Manger for Club Automation, Motionsoft, and CSI Spectrum, part of Daxko's Club Division. With a background in social media and event marketing, as well as 6 years of experience as a gym owner, Maria's ability to see both sides of the spectrum gives her... Read More →
avatar for Marisa Hoff

Marisa Hoff

Director of Operations, Stevenson Consulting
Named one of IHRSA’s Women Who Inspire in 2019, Marisa Hoff is the director of operations at Stevenson Consulting, a full-service consulting firm based in Westlake Village, California. Marisa’s current focus is working with fitness professionals and their businesses to achieve... Read More →
avatar for Meredith DeAngelis

Meredith DeAngelis

Chief Marketing Officer, Village Health Clubs & Spas
The Village Health Clubs & Spas’ CMO, a local privately-owned high-end health club. She is an experienced marketing professional in leading marketing teams and agencies to develop programs that attract customers, increase customer loyalty and enhance brand awareness. She is the... Read More →


Monday November 16, 2020 12:40pm - 1:15pm EST
 
Tuesday, November 17
 

8:00am EST

Three in 30: Three 10-Minute Takes on Changes in Staffing, Programming and Insurance Since Covid-19
A lot has changed since the COVID-19 pandemic, especially in relation to staffing, programming and insurance. Find out the effects these changes are having today and will continue to have at your business into the future.  

Speakers
avatar for Maria Gonzalez

Maria Gonzalez

CEO, ClubFitness Greensboro
Maria Gonzalez is a native of Colombia. Maria studied Accounting in Medellin, Colombia but growing up was a competitive swimmer and played water polo at the national team level, her lifelong passion has always been in fitness and helping others.Maria began her career at ClubFitness... Read More →
avatar for Jennifer Urmston Lowe

Jennifer Urmston Lowe

Underwriting Manager, National Account Manager, and Marketing Manager, Sports & Fitness Insurance
Jennifer Urmston Lowe graduated from the University of North Carolina at Chapel Hill with a degree in Business Administration. She managed personal training and corporate fitness centers in Charlotte, NC. Jennifer joined Sports & Fitness in 1998. Presently she is their Underwriting... Read More →
avatar for Kia Williams

Kia Williams

Fitness Educator and Program Director, Fit and Fierce Podcast
Kia Williams, M.S., 200hr RYT is a global presenter, fitness consultant, host of Fit and Fierce on the Mic podcast, and freelance group fitness content creator. Kia is a master educator for Barre above®, Balletone™, and Fluid Strength™, and travels across the nation... Read More →


Tuesday November 17, 2020 8:00am - 8:40am EST

8:40am EST

The Latest COVID-19 Era Research: Making the Case for the Industry
This session will outline the current body of evidence, the story it tells of the vital role exercise and health clubs play in helping people stay healthy, and how clubs are safely operating during the pandemic. It will also detail the detrimental economic and health impacts of club closures and how IHRSA is making the case for keeping clubs open.

Speakers
avatar for Alexandra Black Larcom, MPH, RD, LDN

Alexandra Black Larcom, MPH, RD, LDN

Senior Manager of Health Promotion & Health Policy, IHRSA
Alexandra Larcom is the senior manager of health promotion & health policy at IHRSA. She is a registered dietitian with a bachelor’s of science degree in food science and human nutrition from the University of Florida and a master’s degree in public health from Boston University... Read More →
avatar for Brent Darden

Brent Darden

interim president and CEO, IHRSA
Brent Darden is IHRSA’s interim president and CEO. He earned his master’s degree in exercise science from Baylor University. Darden went on to work in the corporate wellness arena, serving as the wellness director for Texas Instruments and Northern Telecom. He served as vice president... Read More →


Tuesday November 17, 2020 8:40am - 9:20am EST

8:40am EST

How To Improve The Fitness Industry’s Reputation and Build Confidence In Its Importance
Find out how these two fitness club operators have worked to communicate the importance of the industry to the vitality of the nation’s health to elevate the industry’s reputation and improve public relations. Get takeaways about how you can do the same at your health club.  

Moderators
avatar for Maria Turco

Maria Turco

Founder, Honor Yoga
Maria Turco Yoga a Fitness Industry Entrepreneur, has spent over 25 years in the health and fitness industry. Maria serves as the founder and President of Honor Yoga. Formally, Maria has been a Senior Partner and Co-Founder of Paradigm Partners, LLC, a consulting company specific... Read More →

Speakers
avatar for Ori Gorfine

Ori Gorfine

COO, US Fitness Holdings
Ori Gorfine is the chief operating officer of US Fitness Holdings, which owns and operates 53 large, full-service health clubs across five states and the District of Columbia. Operating under the Onelife Fitness and Sport&Heath banners, US Fitness has been growing rapidly developing... Read More →
avatar for Kevin P. McHugh

Kevin P. McHugh

Chief Operating Officer, The Atlantic Club
Kevin McHugh serves as the Chief Operating Officer of the Atlantic Club. McHugh was promoted to COO in 2006, from Vice President of Sales and Marketing. As the COO, McHugh provides effective and inspiring leadership by being actively involved in the extensive health and wellness programs... Read More →


Tuesday November 17, 2020 8:40am - 9:20am EST

9:20am EST

Live Q&A about the Technology and Trends to Adopt Now for Success in 2025
COVID-19 has changed our lives and our fitness businesses. The technology and trends we anticipated to come may have been altered or accelerated by this pandemic. In this live Zoom Q&A, ask technology expert Jeff Esswein, vice president of strategic accounts and digital content at Freemotion, where technology is leading the industry and how that has been impacted by COVID-19. (Please note that this session has been modified from the originally scheduled session.)

Speakers
avatar for Jeff Esswein

Jeff Esswein

Vice President of Strategic Accounts and Digital Content, Freemotion
Jeff Esswein brings a uniquely diverse and extensive wealth of experience to any discussion within the fitness industry, especially surrounding fitness and technology. Currently, the Vice President of Strategic Accounts and Digital Content with Freemotion Fitness, Jeff has also built... Read More →


Tuesday November 17, 2020 9:20am - 9:50am EST

9:20am EST

Making Your Health Club Welcoming to the Traditional Non-Joiner
Not everyone feels welcome inside the doors of a health club, which is why the health club industry hasn’t gotten past the 20 percent penetration rate yet. These traditional non-joiners, however, hold huge potential for the fitness market. One of the best health club companies in the country for reaching out to traditional non-joiners is Gainesville Health and Fitness. Find out from founder Joe Cirulli what he and his team do to get these communities through their doors and how you can do the same.

Speakers
avatar for Joe Cirulli

Joe Cirulli

Owner, Gainesville Health & Fitness
Joe Cirulli has led a life focused on helping people become healthy and building a thriving company culture. Maintaining his vision despite adversity—working for companies going bankrupt to living in his car—Joe’s quest always has been inspiring human potential. At 24, he started... Read More →


Tuesday November 17, 2020 9:20am - 9:50am EST

9:50am EST

Commercial Recovery Experience
During this session, we will walk you through the impact of recovery in a gym environment. You will learn about the science and education behind Theragun’s smart percussive therapy devices and gain insight as to how health club members can incorporate a new form of “recovery” throughout the entirety of a workout — rather than just post workout. We will also touch on our commercial solution options and how it could quickly create a brand new revenue stream and lead to a profitable retail opportunity.

Speakers
avatar for Paul Cauldwell

Paul Cauldwell

Vice President - Development, Therabody
With over 14 years of experience in human performance program leadership, Paul Cauldwell has spoken at events all around the world about strength program design, regeneration/recovery, injury prevention, acceleration and multidirectional movement mechanics, plyometrics and energy... Read More →


Tuesday November 17, 2020 9:50am - 10:10am EST

9:50am EST

The Path To Reinvention: Transform yourself and your business
The global pandemic has been challenging for everyone – learn from inspiring leaders, professional and Olympic athletes, and successful entrepreneurs who overcame adversity by successfully reinventing themselves. Incorporate their tools for success to reinvent your business and ensure your facility thrives in 2021 and beyond. Facilitated by James "Mac" McPartland.

Sponsored by Freemotion

Speakers
avatar for James

James "Mac" McPartland

Executive Coach, Author, James McPartland
James “Mac” McPartland is a keynote speaker, author of “Unopened Gifts” and executive coach. He helps leaders and their teams access breakthrough performance and results. Having spoken at events worldwide for the past 25 years, he is committed to delivering specific, actionable... Read More →


Tuesday November 17, 2020 9:50am - 10:10am EST

10:10am EST

Fast Talk: 5 Easy Marketing Ideas for Today’s Customer
Yes, you should be marketing to your members and prospects today more than ever, but what type of marketing appeals to members now? It may be different from the past.

Speakers
avatar for Casey Conrad

Casey Conrad

CEO, Communication Consultants
Casey Conrad is the President of Communication Consultants WBS, Inc., a company dedicated to providing high quality marketing and sales training for the industry worldwide. She is the author of numerous books, including Selling Fitness and Selling Personal Training, which are translated... Read More →


Tuesday November 17, 2020 10:10am - 10:20am EST

10:10am EST

Fast Talk: 5 New Programming Ideas for Today's Member
Programming will never be the same after the COVID-19 pandemic, and you need to change with it. Take away these ideas for programming that appeals to today’s members.

Speakers
avatar for Dori Nugent

Dori Nugent

Membership Director, Club La Maison Health & Fitness Complex
Dori Nugent is the weekly host of The Fitness Business Podcast. Each week, Dori gets the amazing opportunity to interview industry leaders, professionals, coaches, and authors from all over the world to bring the listener the latest education in just one click. The Fitness Business... Read More →


Tuesday November 17, 2020 10:10am - 10:20am EST

10:20am EST

Embrace Your Fear: How Technology Can Be Your Secret Weapon to Boost Your Business
Club owners and operators are looking for all opportunities to preserve cash and to get the most from their current investments. In this session, attendees will learn 10 practical ways to embrace digital and technology as their secret weapon and be ready for what possibly could be the biggest new year rush.

Speakers
avatar for Bill Davis

Bill Davis

President & Chief Executive Officer, ABC Fitness Solutions
Bill Davis is President & Chief Executive Officer for ABC Fitness Solutions. Prior to joining ABC in February of 2019, Bill has spent his career in various leadership roles for enterprise software companies that span the healthcare IT, education IT and human capital management industries... Read More →


Tuesday November 17, 2020 10:20am - 10:55am EST

10:20am EST

Personalizing the Experience for the Four Generations at Health Clubs
Digital is the new personal. Create a highly bespoke experience for every member through the personalization of communications, fitness content and purchase opportunities. Every member is an individual. Every individual has bespoke needs, motivation triggers and preferences. In today’s market, brand giants such as Netflix and Amazon have driven consumers to expect brands to identify and respond to their bespoke requirements. This is the new baseline requirement that members will demand from their gym partner. Learn The importance and value of a personalized experience that is delivered across all areas of the member experience from content through to booking and payment processes. 
 


Speakers
avatar for Richard Carroll

Richard Carroll

Senior Brand Manager, Third Space
Richard Carroll entered the health and fitness industry in 2018 having held marketing positions at some of the world’s biggest brands including British Airways and Unilever. As senior brand manager at luxury London health club Third Space, Carroll has been focused on transforming... Read More →
avatar for Rob Lander

Rob Lander

Founder, Fisikal
Rob has over 20 years of experience in the health and fitness industry, as a former personal trainer who built a successful business of 50 sessions per week. Rob has also spent many years as an international presenter lecturing on “Technology in the fitness industry”.Rob was the... Read More →


Tuesday November 17, 2020 10:20am - 10:55am EST

10:55am EST

Liz Bohannon: Crush Disruption: Three Strategies to Create Opportunity No Matter the Challenge
2020 is about leadership -- personal leadership. We have all been affected by daily disruptions, and we are being tested as leaders, no matter our roles or our industry. Some of us have gone into hyper panic mode, some have become frozen by paralysis analysis and others are blazing a new path forward.
In March 2020, Liz Bohannon, founder and CEO of socially conscious global fashion brand Sseko Designs, was told by her financial advisor that she had a 90 percent chance of losing her 10-year-strong business. That gut-punch led her and her team back to the Magical Land of Beginners, reconnecting them with their individual and company purpose. Together, they concepted, designed, and launched an entirely new product line—Together Coffee—taking Sseko from record low sales and revenue in March to over 100 percent of their sales goals by May. And their fall product launch is the biggest in Sseko history.
In this year of a global pandemic that has eviscerated more businesses than we want to count, Bohannon led her team and company to new heights that they never would have achieved if they were doing business as usual.

In her keynote, she will share how you can use her three strategies to do the same for your fitness business:
  1. Know Your Customer Deeply - Bohannon understands her customers at a granular level. By going back through the day to day experience of her customer, she knew that even though they were no longer shopping for a summer getaway, what they still wanted was a moment of joy each morning. And so, Together Coffee was born.
  2. Be A Doer Not A Dreamer – Bohannon quickly got back into the magical land of beginners, the place where start-ups create their foundation, their drive, their purpose. In just four short weeks, she got the new line packaged and on the market. Within three months, it represented a quarter of their revenue.
  3. Connect Your Sales Team with Their Purpose - Bohannon did not start rallying her team in March; she started her rally years ago when she created Sseko. It is a deep purpose to provide educational and economic opportunities for high-potential women in East Africa. When COVID hit and her sales team started feeling awkward about selling luxury items when people were losing their jobs, it didn’t take much for Bohannon to remind them of why they do what they do.
Find out how you can apply these strategies in your business. Attend Bohannon’s keynote at 11:05 a.m. Eastern U.S. on Nov. 17.

Speakers
avatar for Liz Forkin Bohannon

Liz Forkin Bohannon

Author, Co-founder and Co-CEO, Sseko Designs
Liz Bohannon is the founder of Sseko Designs, a socially conscious fashion brand, and the author of Beginner's Pluck. She was named a top speaker by Forbes and a Transformational Leader by John Maxwell. She spends her days encouraging and equipping women to build lives (and businesses... Read More →


Tuesday November 17, 2020 10:55am - 11:40am EST

11:40am EST

What Members Want From Their Health Club In An Age of COVID-19
What members want for your facility has changed during the past seven months, but what do they want today? ClubIntel’s survey offers some insights that you need to hear so you can adapt to the new normal. Steve Tharrett will share insights from ClubIntel’s report, and Chris Clawson will share insights on how suppliers can help deliver.  
 


Speakers
avatar for Chris Clawson

Chris Clawson

CEO, Life Fitness
Chris Clawson is the CEO of Life Fitness, the global leader in commercial fitness equipment and game tables and furnishings. Clawson rejoined Life Fitness in 2019 to lead the company, following its acquisition by KPS Capital Partners. Most recently, he was Chairman of the Sports and... Read More →
avatar for Stephen Tharrett, M.S.

Stephen Tharrett, M.S.

Co-founder, ClubIntel
Stephen Tharrett is a co-founder and partner in ClubIntel, as well as the owner and president of Club Industry Consulting. Stephen served as the Chief Executive Officer for the Russian Fitness Group for three years and had a 20-year career in management with ClubCorp. He currently... Read More →


Tuesday November 17, 2020 11:40am - 12:35pm EST

12:35pm EST

The U.S. Industry’s Survival Requires Health Club Alliances
As state after state began to temporarily close health clubs due to the COVID-19 pandemic, one-time competitors in the fitness industry did something new—they began to turn to each other to share ideas and talk about possible solutions. This led several club operators to develop alliances on a state-by-state basis. Those alliances took action, and several impacted local politicians to help reopen clubs in their states. What role can these alliances play in the future of the industry, and how can you get involved in an alliance or create your own in your state? Find out in this panel with three club operators who helped develop alliances in their states.  
 


Speakers
avatar for JoAnna Masloski

JoAnna Masloski

COO, Wellbridge
Early in her career JoAnna was fortunate to combine her passion for fitness with strengths in marketing and sales in her first role in the industry as Regional Events & Promotions Coordinator for Northwest Athletic Clubs, at that time, owned by Wellbridge. Eventually growing into... Read More →
avatar for Gale T. Landers

Gale T. Landers

Founder and CEO, Fitness Formula Clubs
Gale Landers is the founder and CEO of Fitness Formula Clubs (FFC), with 14 Chicagoland locations that incorporate health, sports, fitness, and spa centers at moderate prices and generate strong non-dues service revenues. Mr. Landers twice served on the IHRSA Board of Directors and... Read More →
avatar for Scott Gillespie

Scott Gillespie

Owner, Saco Sport & Fitness
Scott is a 35-year fitness industry veteran and owner of Saco Sport & Fitness, a progressive multipurpose Health club in Southern Maine. Scott’s served on the IHRSA Boards of Directors, is a member of the Industry Leadership Council and a frequent presenter for IHRSA, NEHRSA, Club... Read More →
avatar for Al Noshirvani

Al Noshirvani

Co-founder, Motionsoft Inc.
Al is the Co-Founder of Motionsoft Inc. which was recently acquired by Daxko, a leading provider of software and financial services for the health, fitness and wellness industry and where he now serves as the company’s Chief Strategy Officer.With 25 years of experience in software... Read More →


Tuesday November 17, 2020 12:35pm - 1:15pm EST

12:35pm EST

Breakout Discussion on What Members Want: More from Steve Tharrett and Chris Clawson
Get your questions answered about what members want after listening to the prior session on the ClubIntel report by joining this live Zoom Q&A opportunity with Steve Tharrett and Chris Clawson.

Speakers
avatar for Chris Clawson

Chris Clawson

CEO, Life Fitness
Chris Clawson is the CEO of Life Fitness, the global leader in commercial fitness equipment and game tables and furnishings. Clawson rejoined Life Fitness in 2019 to lead the company, following its acquisition by KPS Capital Partners. Most recently, he was Chairman of the Sports and... Read More →
avatar for Stephen Tharrett, M.S.

Stephen Tharrett, M.S.

Co-founder, ClubIntel
Stephen Tharrett is a co-founder and partner in ClubIntel, as well as the owner and president of Club Industry Consulting. Stephen served as the Chief Executive Officer for the Russian Fitness Group for three years and had a 20-year career in management with ClubCorp. He currently... Read More →


Tuesday November 17, 2020 12:35pm - 1:15pm EST

1:15pm EST

Discussion with Alliance Leaders on How to Form and Keep Intact an Alliance
After the session on this topic, take an opportunity to ask your questions about creating an alliance live with some of the panelists from the session in this Zoom call.

Speakers
avatar for Al Noshirvani

Al Noshirvani

Co-founder, Motionsoft Inc.
Al is the Co-Founder of Motionsoft Inc. which was recently acquired by Daxko, a leading provider of software and financial services for the health, fitness and wellness industry and where he now serves as the company’s Chief Strategy Officer.With 25 years of experience in software... Read More →
avatar for Scott Gillespie

Scott Gillespie

Owner, Saco Sport & Fitness
Scott is a 35-year fitness industry veteran and owner of Saco Sport & Fitness, a progressive multipurpose Health club in Southern Maine. Scott’s served on the IHRSA Boards of Directors, is a member of the Industry Leadership Council and a frequent presenter for IHRSA, NEHRSA, Club... Read More →
avatar for Gale T. Landers

Gale T. Landers

Founder and CEO, Fitness Formula Clubs
Gale Landers is the founder and CEO of Fitness Formula Clubs (FFC), with 14 Chicagoland locations that incorporate health, sports, fitness, and spa centers at moderate prices and generate strong non-dues service revenues. Mr. Landers twice served on the IHRSA Board of Directors and... Read More →
avatar for JoAnna Masloski

JoAnna Masloski

COO, Wellbridge
Early in her career JoAnna was fortunate to combine her passion for fitness with strengths in marketing and sales in her first role in the industry as Regional Events & Promotions Coordinator for Northwest Athletic Clubs, at that time, owned by Wellbridge. Eventually growing into... Read More →


Tuesday November 17, 2020 1:15pm - 1:50pm EST

1:15pm EST

The Future Is Green
What does a sustainable fitness facility look like now, when the industry is facing the challenges of COVID-19? As complicated as it may be to address changing requirements, consumer fears, and economic concerns, strategies for a healthy space can dovetail with strategies for a green facility. Your approach to indoor air quality and cleaning procedures, for example, can help your club be greener and protect your members’ health. Careful recovery planning and implementation can have your facility better prepared for uncertain times and ready for new growth.

Speakers
avatar for Adam Zellner

Adam Zellner

President, Greener by Design
As President of Greener by Design, a global energy, resiliency and sustainability consulting firm, he works directly with a variety of corporate and government entities, including several Fortune 500 companies. In addition, he works on policy issues both in the United States and overseas... Read More →


Tuesday November 17, 2020 1:15pm - 1:50pm EST
 
Wednesday, November 18
 

8:00am EST

How the Asian Fitness Market Is Innovating and What the Rest of the World Can Learn from It
In this panel, Sean Tan of True Fitness and Ronnie Cai of Orangetheory Fitness will share how they are investing in virtual fitness, technology and product development for higher sales, better member engagement and improved retention. Find out what other clubs in the Asian market and around the world can learn from these two leaders. 


Moderators
avatar for Ross Campbell

Ross Campbell

Founder and CEO, FIT Summit
Ross Campbell is founder and CEO of FIT Summit. He launched The Jungle, a mixed martial arts and functional training studio in Singapore, and was an ambassador for lululemon. He then founded the FIT Summit, an international business-to-business network for health, fitness and wellness... Read More →

Speakers
avatar for Nad Myan

Nad Myan

Director of Growth & Innovation, Evolution Wellness
Nad Myan is Director of Growth & Innovation for Evolution Wellness. He began his career in Canada after completing his education in the UK and the United States. He has opened and operated clubs in Canada, the UK, the United States, across the Middle East and North Africa and across... Read More →
avatar for Ronnie Cai

Ronnie Cai

Managing Partner & China COO, Orangetheory Fitness
Ronnie Cai is a results-driven and highly accomplished senior executive with more than 20 years of international experience in the health and fitness sector across Australia, Southeast Asia and China. He is passionate about fitness, and he is a strong believer in people and business... Read More →
avatar for Sean Tan

Sean Tan

Director, True Group
Sean Tan is a director of leading Asian fitness operator True Group with 25 True Fitness, TFX, GFX and Yoga Edition clubs in Singapore and Taiwan. Taking over management in 2018, Tan restructured and repositioned the business, introducing two brands in 2019-2020: premium TFX gyms... Read More →


Wednesday November 18, 2020 8:00am - 8:35am EST

8:35am EST

Healthcare Reimbursement Strategies for Fitness: Moving Beyond Check-in Programs
In this session, Welld Health CEO Chris Craytor will share lessons learned and insights from his work developing various healthcare integration strategies. After nearly two decades with one of the top medically integrated club groups in the country, as well as serving clients through Welld Health, Craytor can share best practices related to reimbursement, maintaining clinician relationships, and operationalizing a for-profit medical fitness business. His teams are pushing clubs past simple fee-for-service check-in programs into financially sustainable models for chronic care and prevention programs.

Sponsored by Welld

Speakers
avatar for Chris Craytor

Chris Craytor

acac Fitness & Wellness, President/COO, CEO of Welld Health
Chris Craytor is the CEO of Welld Health, a software platform designed to forge meaningful connections between health care and community health providers. Welld Health’s market-leading product simplifies data collection, third-party billing and outcomes reporting for providers... Read More →


Wednesday November 18, 2020 8:35am - 9:00am EST

8:35am EST

PT Time: Two Takes on How the Personal Training Business Is Changing
Tips for Trainers in the New World of Training: The skills needed to be a trainer today are different from in the past, including being able to train virtually and promote yourself in new ways. Find out some simple steps you need to take to be at the top of your game. (Lisa Simone Richards)

Being able to lead and develop your trainers has never been so important in order for your business to grow. As leaders, we are in a position to show them the short- and long-term path in order to be successful and stand out from the competition. We will review three action steps you can take to make a big impact on your personal trainers and in turn your business. (Matt Wright)

Speakers
avatar for Matt Wright

Matt Wright

VP of Personal Training & Programming, City Fitness
Matt Wright MS, EP-C is the VP of Personal Training and Programming at City Fitness in Philadelphia, PA. Matt has spent 10+ years in fitness leadership with an emphasis on member engagement, programmatic solutions for personal/group training, staff education/retention and team culture... Read More →
avatar for Lisa Simone Richards

Lisa Simone Richards

PR & Visibility Strategist, Lisa Simone Richards
Lisa Simone Richards is a publicist for online coaches who want to confidently stand out to attract more people. She's here to show you how to become an influential coach and an expert in your industry. When she's not speaking on stages across North America or shooting national TV... Read More →


Wednesday November 18, 2020 8:35am - 9:00am EST

9:00am EST

How Healthcare Integration Saved These Clubs and Can Save Yours During the Next Pandemic
Some health club operators who provide medical services within their facility may have had to shut down the gym portion of their facilities during the COVID-19-related temporary closures, but they continued to bring in revenue through their partnerships with medical professionals. And their ability to do so wasn’t by gaming the system. Find out what they did, and how you could possibly do the same should shutdowns occur again.  
 


Moderators
avatar for Matthew Schober

Matthew Schober

Chief Development Officer, Concierge Health
A 20+ year fitness industry veteran, with extensive experience as an operator, entrepreneur and innovator, bridging the gaps between and creating operational efficiencies within, the fitness and wellness industries. 

Speakers
avatar for David Rachal III

David Rachal III

Founder/CEO/Chief Medical Officer, HEALTHEFIT
Since 2001, David has excelled as a health and fitness educator with advance certifications in medical fitness training. His subject matter expertise has alloed him to develop programs that are used in corporate America, Quantico-Marine Corps Base and individuals with chronic conditions... Read More →
avatar for Dr. Raj Gupta

Dr. Raj Gupta

Owner, Soul Focus and Gupta Enterprises
The creator of Soul Focus, Dr. Gupta’s purpose is to help those avoid unnecessary medication and surgery using the wellness center model he created. His mission is to show patients the flaws of the current “sick care” model. Dr. Gupta is a two-time author, New Jersey Top Doc... Read More →


Wednesday November 18, 2020 9:00am - 9:50am EST

9:00am EST

The Business Case for Diversity, Equity and Inclusion
Ensuring you have a diverse staff isn’t just about doing what is right; it’s also about being a better and more profitable company. Get two perspectives on why making the effort to diversify your staff and leadership is something that smart leaders do.

Interested in this topic? Find more articles on Club Industry.
Addressing Racism Fitness Industry Requires Understanding of it Roots



Moderators
avatar for Concetta Lewis

Concetta Lewis

Vice President of People Development, Daxko
Concetta Lewis, a graduate and dedicated alumna of Stillman College, began her career focused on accounting. She gained seven years of accounting experience before transitioning into a generalist role that would allow her to work in all functional areas in human resources. Throughout... Read More →

Speakers
avatar for Julian Barnes

Julian Barnes

Co-Founder and CEO, Boutique Fitness Solutions
Julian Barnes is a fitness industry veteran whose 40-year career includes being a competitive junior tennis player and certified professional tennis instructor; serving on the Investment Committee for the U.S. Tennis Assn; being a sponsorship sales consultant to Madison Square Garden... Read More →
avatar for Rodney Morris

Rodney Morris

Founder and CEO, Workplace Culture Workout
Rodney J. Morris is an industry veteran with 20 years of experience as an executive-level leader, innovation driver, and change and inclusion strategist within the fitness industry. Presently, he serves as the founder/CEO of Workplace Culture Workout, chief strategy officer for Hospice Care Partn... Read More →


Wednesday November 18, 2020 9:00am - 9:50am EST

9:50am EST

Zoom Q&A With Club Operators Who Integrated With Healthcare
Moderators
avatar for Matthew Schober

Matthew Schober

Chief Development Officer, Concierge Health
A 20+ year fitness industry veteran, with extensive experience as an operator, entrepreneur and innovator, bridging the gaps between and creating operational efficiencies within, the fitness and wellness industries. 

Speakers
avatar for David Rachal III

David Rachal III

Founder/CEO/Chief Medical Officer, HEALTHEFIT
Since 2001, David has excelled as a health and fitness educator with advance certifications in medical fitness training. His subject matter expertise has alloed him to develop programs that are used in corporate America, Quantico-Marine Corps Base and individuals with chronic conditions... Read More →
avatar for Dr. Raj Gupta

Dr. Raj Gupta

Owner, Soul Focus and Gupta Enterprises
The creator of Soul Focus, Dr. Gupta’s purpose is to help those avoid unnecessary medication and surgery using the wellness center model he created. His mission is to show patients the flaws of the current “sick care” model. Dr. Gupta is a two-time author, New Jersey Top Doc... Read More →


Wednesday November 18, 2020 9:50am - 10:15am EST

9:50am EST

Creating a Better Customer Experience
Having seen hundreds of thousands of pieces of member feedback relative to COVID alone, Blair McHaney will frame up HOW the member experience and member expectations have changed, what it means for club owners and operators, and where we should be focusing our energy for innovating our businesses.

Speakers
avatar for Blair McHaney

Blair McHaney

President and CEO, MXM
Blair is CEO of MXM, Medallia’s partner to the fitness industry.  MXM specializes solely in operationalizing member experience management through world-class technology, methodology and club operations experience.  Blair is also the founder and president of Confluence Fitness... Read More →


Wednesday November 18, 2020 9:50am - 10:15am EST

10:15am EST

How U.S. Clubs Can Increase Membership Revenue By Partnering With Health Insurance Companies
Health club operators have revenue sources that they may not have been aware were available or that they may have considered, but due to reporting complexities, did not leverage.  Find out why insurance companies and other third-party programs are looking to work with health club operators and how doing so can be a source of easy-to-generate revenue.  

Speakers
avatar for Brett Hanson

Brett Hanson

Executive Leader in Personal Health, Rally Health, a subsidiary of United Health/ Optum
Brett Hanson has been in the fitness industry for 25 years and recently joined Rally Health/ Optum helping to launch their commercial fitness product through United Healthcare and expand their Medicare fitness programs. Previously, Hanson was with American Specialty Health Fitness... Read More →
avatar for Garrett Marshall

Garrett Marshall

President, Fitness Streaming, Xponential
Garrett Marshall is president of fitness streaming for Xponential. He has nearly 20 years of experience working on the growth side of the fitness industry. His experience has included developing strategy and innovation, executive leadership, business development, strategic partnerships... Read More →
avatar for Jeff Skeen

Jeff Skeen

Chief Executive Officer, Results Redefined
Jeff Skeen is the Chief Executive Officer and Principal of Results Redefined, an organization dedicated to integrating the fitness and healthcare industries in order to lower healthcare costs and make healthcare affordable.  For more than 26 years in the fitness industry, Mr. Skeen... Read More →
avatar for Matthew Schober

Matthew Schober

Chief Development Officer, Concierge Health
A 20+ year fitness industry veteran, with extensive experience as an operator, entrepreneur and innovator, bridging the gaps between and creating operational efficiencies within, the fitness and wellness industries. 


Wednesday November 18, 2020 10:15am - 11:05am EST

10:15am EST

The Fitness Industry Needs a Political Movement - Impacting U.S. Legislation And Regulations
As the COVID-19 crisis hit the fitness industry, one thing became clear: the voice of the fitness industry in Washington, DC, and at state houses around the country must be strengthened in order to get the legislative and executive branches to see fitness facilities as a reputable industry that offers an essential service improving the health of the nation. Find out what association lobbyists are doing to amplify the voice of the industry as well as what club operators have been successful in doing at the state level so you can join the fight for the future of the industry.  

Moderators
avatar for Helen Durkin

Helen Durkin

executive vice president of public affairs, IHRSA
Helen Durkin, executive vice president of public affairs at IHRSA, is a committed advocate of physical activity and the health club industry. For over 30 years, Helen has worked with health clubs to promote healthy lifestyles and protect clubs from harmful legislation. IHRSA's 5-year... Read More →

Speakers
avatar for Jennifer LaTourette

Jennifer LaTourette

Vice President, Van Scoyoc Associates
Jennifer LaTourette is vice president at Van Scoyoc Associates, where she oversees the Strategic Communications Practice, calling upon her skillsets as both a lobbyist and communications specialists to provide unparalleled strategic counsel. She applies nearly two decades of experience... Read More →
avatar for Chris Craytor

Chris Craytor

acac Fitness & Wellness, President/COO, CEO of Welld Health
Chris Craytor is the CEO of Welld Health, a software platform designed to forge meaningful connections between health care and community health providers. Welld Health’s market-leading product simplifies data collection, third-party billing and outcomes reporting for providers... Read More →
avatar for Mark Miller

Mark Miller

Chief Operating Officer, Merritt Clubs
COO of Merritt Clubs with over 30 years of experience at the Senior Management level; Mr. Miller joined the Merritt Team in 2000 Mr. Miller is responsible for all the day to day management and operations of all 9 clubs, the Merritt consulting arm – MCM as well as its new Wellness... Read More →


Wednesday November 18, 2020 10:15am - 11:05am EST

11:15am EST

Ask the Experts About the Fitness Industry's Future | Event Wrap Up
Take this opportunity to ask questions from leaders in the industry about what we’ve learned as an industry in the past year, where they think the industry is headed, how we need to reinvent the industry and what it will take to do so.

Moderators
avatar for Pamela Kufahl

Pamela Kufahl

Director of Content, Club Industry

Speakers
avatar for Blair McHaney

Blair McHaney

President and CEO, MXM
Blair is CEO of MXM, Medallia’s partner to the fitness industry.  MXM specializes solely in operationalizing member experience management through world-class technology, methodology and club operations experience.  Blair is also the founder and president of Confluence Fitness... Read More →
avatar for Jennifer Halsall

Jennifer Halsall

Basic-Fit, International Retention and Member Engagement Manager
International Retention and Member Engagement Manager, Basic-Fit Europe Active Board Member, Ethics and Strategy Committee Member WIFA Global AmbassadorJennifer Halsall is a C’Merican (you read that right- a North American Hybrid) who, after living 10 years in the Netherlands is... Read More →
avatar for Chuck Runyon

Chuck Runyon

CEO and Co-founder, Self Esteem Brands
As the CEO and Co-founder of Self Esteem Brands, Chuck Runyon leads a global collection of franchises intent upon improving the health and wellness of millions of people worldwide.A leading authority in the field of fitness, Runyon revolutionized the industry when he and Dave Mortensen... Read More →


Wednesday November 18, 2020 11:15am - 12:10pm EST
 
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