Future of Fitness - Club Industry

Allison Rand has over 15 years of experience in marketing and content creation. Allison oversees marketing, public relations, and community relations for the six VIDA Fitness clubs located in Washington, DC and Ballston, VA and SweatBox studios, Aura spa, Bang Salon, and Penthouse... Read More →

Merikay Marzoni is the director of marketing and public relations at Fitness Formula Clubs. She leads the development and delivery of a fully-integrated marketing strategy for FFC and its 11+ Chicagoland locations. Merikay has over 20 years of experience in marketing across the home... Read More →

Maria Morton is the Brand Optimization Manger for Club Automation, Motionsoft, and CSI Spectrum, part of Daxko's Club Division. With a background in social media and event marketing, as well as 6 years of experience as a gym owner, Maria's ability to see both sides of the spectrum gives her... Read More →

Named one of IHRSA’s Women Who Inspire in 2019, Marisa Hoff is the director of operations at Stevenson Consulting, a full-service consulting firm based in Westlake Village, California. Marisa’s current focus is working with fitness professionals and their businesses to achieve... Read More →

The Village Health Clubs & Spas’ CMO, a local privately-owned high-end health club. She is an experienced marketing professional in leading marketing teams and agencies to develop programs that attract customers, increase customer loyalty and enhance brand awareness. She is the... Read More →