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Monday, November 16 • 11:50am - 12:40pm
Apple, Facebook, Tonal and Mirror: Friends or Foes to the Fitness Industry?

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The importance of wellness has never been clearer. Companies not traditionally in the fitness business saw the relevance early and entered the market several years ago. With the COVID-19 pandemic, more companies from outside the industry are making their presence known. The growth of their often virtual footprint in the space can feel threatening to some brick-and-mortar club operators. Are these players truly competitors, or is there an opportunity for clubs and studios in using their services to keep members engaged? Find out what operators in the fitness space have to say on the topic.

avatar for Michelle Blakely

Michelle Blakely

Founder, See Jake and Jane Train
Training Powerful Fitness Professionals to be Brilliant Business People. For over 15 years, Michelle fulfilled her passion for perfecting business solutions at her own personal training company. She was twice named Chicago’s best personal trainer by the Chicago Reader. Now, Michelle... Read More →

avatar for Rob Lander

Rob Lander

Founder, Fisikal
Rob has over 20 years of experience in the health and fitness industry, as a former personal trainer who built a successful business of 50 sessions per week. Rob has also spent many years as an international presenter lecturing on “Technology in the fitness industry”.Rob was the... Read More →
avatar for Ryan Simat

Ryan Simat

Senior Vice President of Sales, Echelon Fitness Multimedia
Ryan Simat, the senior vice president of sales at Echelon Fitness Multimedia, manages North American commercial and specialty consumer product sales. Simat is a leader in the organization’s revenue growth, product development, corporate partnerships and strategic direction. Instrumental... Read More →
avatar for Julia Sutton

Julia Sutton

President and Co-Founder, Exhale
Julia Sutton, the president and co-founder of Exhale, a wellbeing destination with locations all across the United States, offering award-winning boutique fitness classes and spa therapies curated to help people meet their health goals. A veteran of the fitness, spa, and wellness... Read More →

Monday November 16, 2020 11:50am - 12:40pm EST