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Tuesday, November 17 • 9:20am - 9:50am
Making Your Health Club Welcoming to the Traditional Non-Joiner

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Not everyone feels welcome inside the doors of a health club, which is why the health club industry hasn’t gotten past the 20 percent penetration rate yet. These traditional non-joiners, however, hold huge potential for the fitness market. One of the best health club companies in the country for reaching out to traditional non-joiners is Gainesville Health and Fitness. Find out from founder Joe Cirulli what he and his team do to get these communities through their doors and how you can do the same.

avatar for Joe Cirulli

Joe Cirulli

Owner, Gainesville Health & Fitness
Joe Cirulli has led a life focused on helping people become healthy and building a thriving company culture. Maintaining his vision despite adversity—working for companies going bankrupt to living in his car—Joe’s quest always has been inspiring human potential. At 24, he started... Read More →

Tuesday November 17, 2020 9:20am - 9:50am EST