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Tuesday, November 17 • 8:40am - 9:20am
How To Improve The Fitness Industry’s Reputation and Build Confidence In Its Importance

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Find out how these two fitness club operators have worked to communicate the importance of the industry to the vitality of the nation’s health to elevate the industry’s reputation and improve public relations. Get takeaways about how you can do the same at your health club.  

avatar for Maria Turco

Maria Turco

Founder, Honor Yoga
Maria Turco Yoga a Fitness Industry Entrepreneur, has spent over 25 years in the health and fitness industry. Maria serves as the founder and President of Honor Yoga. Formally, Maria has been a Senior Partner and Co-Founder of Paradigm Partners, LLC, a consulting company specific... Read More →

avatar for Ori Gorfine

Ori Gorfine

COO, US Fitness Holdings
Ori Gorfine is the chief operating officer of US Fitness Holdings, which owns and operates 53 large, full-service health clubs across five states and the District of Columbia. Operating under the Onelife Fitness and Sport&Heath banners, US Fitness has been growing rapidly developing... Read More →
avatar for Kevin P. McHugh

Kevin P. McHugh

Chief Operating Officer, The Atlantic Club
Kevin McHugh serves as the Chief Operating Officer of the Atlantic Club. McHugh was promoted to COO in 2006, from Vice President of Sales and Marketing. As the COO, McHugh provides effective and inspiring leadership by being actively involved in the extensive health and wellness programs... Read More →

Tuesday November 17, 2020 8:40am - 9:20am EST