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Tuesday, November 17 • 10:20am - 10:55am
Personalizing the Experience for the Four Generations at Health Clubs

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Digital is the new personal. Create a highly bespoke experience for every member through the personalization of communications, fitness content and purchase opportunities. Every member is an individual. Every individual has bespoke needs, motivation triggers and preferences. In today’s market, brand giants such as Netflix and Amazon have driven consumers to expect brands to identify and respond to their bespoke requirements. This is the new baseline requirement that members will demand from their gym partner. Learn The importance and value of a personalized experience that is delivered across all areas of the member experience from content through to booking and payment processes. 

avatar for Richard Carroll

Richard Carroll

Senior Brand Manager, Third Space
Richard Carroll entered the health and fitness industry in 2018 having held marketing positions at some of the world’s biggest brands including British Airways and Unilever. As senior brand manager at luxury London health club Third Space, Carroll has been focused on transforming... Read More →
avatar for Rob Lander

Rob Lander

Founder, Fisikal
Rob has over 20 years of experience in the health and fitness industry, as a former personal trainer who built a successful business of 50 sessions per week. Rob has also spent many years as an international presenter lecturing on “Technology in the fitness industry”.Rob was the... Read More →

Tuesday November 17, 2020 10:20am - 10:55am EST