Future of Fitness - Club Industry

Big Pharma’s deep pockets have bought it the ear of politicians, thus influencing legislation to its favor. But exercise is medicine, and politicians need to understand how essential health clubs are to preventing chronic conditions. The health club industry can affect government strategies. The key is to focus on the local level. Find out why the future of the industry depends on you getting political. Discover the groups you need to woo and how best to woo them, the points you need to make and how to make them in a way that ensures politicians understand the essential role this industry plays in the health of the communities that these politicians represent.